Property Development Case Study – Spotting the opportunities

Grosvenor Terrace, London SE5

We’re very proud of every house we’ve bought and refurbished, but one property development that we’d like to show off are these stunning homes on Grosvenor Terrace. If ever there was a shining example of what we do, it’s this one.

The Grosvenor Terrace case study illustrates our development process, which has turned a rundown looking property into two beautiful and desirable city homes. The perfect showcase for buyers, renters and potential investors.

Jason Arden

We bought the building from Metropolitan Housing (now Metropolitan Thames Valley) back in 2019, and it was in deplorable condition. We then remodelled it as two spacious split-level luxury apartments. The original plan of action was to refurbish and renovate for letting purposes. However, on this occasion, the opportunity presented itself for us to sell them. Sometimes the market conditions dictate this, and the profitability from an unexpected sale is too good to ignore. Additionally, the ROI for our investors will be substantial.

Location, Location, Location

Perhaps it’s the demand for beautifully decorated interiors or the quality fixtures and fittings that have made them so attractive to potential buyers. It’s also likely the location has made them stand out. Nestled in a leafy tree-lined pocket of Grosvenor Park Conservation area, these homes offer the Holy Grail of London living – good city location with a private garden. Outdoor space is more sought after than ever right now. During the lockdown imposed on us this year, people realised how important a garden was. Many of us were stifled with being confined to the indoors. The cost of having a home in London that offers private outdoor space is often out of reach for many buyers.

Another vital factor when buying a property is good transport links. In this case, the neighbourhood offers access to Kennington and Oval tube stations which are within walking distance. These homes are also within easy reach of Camberwell Road for buses to the West End and the City. With these properties, we’ve made it possible to tick a lot of boxes on a buyer’s wish list.

Jason Arden

Jason Arden

Transformation

Jason Arden

Jason Arden

Jason Arden

When we first acquired these properties, they weren’t exactly in tip-top condition, but we could see that there was massive potential. You only need to look at the before and after pictures to see the transformation. We have this vision from the outset which some house-hunters can’t visualise. Often, they can’t see past the work that needs to be done. We can. This is a massive part of what makes our developments appealing to investors, renters and buyers. We do all the hard work!

Acquiring, developing and restoring property is something we are genuinely passionate about. We get excited about the opportunity to breathe new life into an old place that is very run down. Moreover, we find it very rewarding. Not just in terms of profitability but bringing an otherwise unattractive home up to a lovely, liveable standard is something we enjoy immensely.

Can you imagine the satisfaction we took from this one?

Sympathetic Restoration

Jason Arden

Jason Arden

Grosvenor Terrace is a brilliant demonstration of the work we do in restoring properties – to be let or sold. Every property we acquire and develop gets the same treatment, but it’s also important to be mindful of what will work best on a case by case basis. Our designers work hand in hand with us to find the perfect refurbishment plan. Knowing what each property needs is instinctual to us, and we’re always satisfied with the result – some of which are just outstanding. Maximising space and adding value is vital, but aesthetics are essential too. It must look great – it’s the first thing buyers or renters are going to see. Our signature style is creating beautiful, contemporary décor yet retaining the soul and character of the building. This is essential for restoring period properties.

Knowing where to buy and how to restore a property is a basic of investment and development, and we are experts.

Jason Arden

Are you thinking about investing in London property?  

We collaborate with a variety of private investors, and right now, we have the capacity to expand further. Come and talk to us.

To find out more about Eastbank and our performance get in touch today or look around our website to get a flavour of what we do so well.

We have a full property investment fund brochure available on request, and potential new investors can talk confidentially to our company’s specialist Investment Manager, Daniel Shafron dshafron@eastbank.co.uk

< back

News & Views

Eastbank facebook image

Winter Décor Ideas for your Home – ‘Tis the Season to be Stylish’

Read more
Eastbank logo stacked

Eastbank Consistently Deliver on Property Investment

Read more
Health & well being

Well-Being at Work – How to get the best from your team

Read more
Jason Arden CEO Eastbank Studios

Making a Difference – My Plans By Jason Arden, Eastbank CEO

Read more
Eastbank dark walls

Home interior trends… styles to suit your home and your mood

Read more