Key Personnel

Tony Arden

Founder & Chairman

Tony’s career began in 1960 with Chumbley & Co, a London Estate Agent, where he gained a thorough grounding in all aspects of the property business whilst building up the company’s management, development and auction departments. In 1965 he founded The Arden Estate Office, later to become Eastbank Studios, and his ventures into acquisition, refurbishment and sale of residential and commercial property in East London began in earnest. Under his bold guidance Eastbank’s activities have spread throughout London, making it a highly efficient, productive and dynamic organisation.
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Jason Arden

CEO

Jason began his career with Estate Agents firm Marsh and Parsons, where he would go on to head up the Commercial Agency Department. However, much like his father, Jason was destined to be an entrepreneur and in 1991 Eastbank Property Services Ltd was born. Using his industry contacts and keen property development and investment skills, he would successfully grow the business, which he negotiated the sale of some 7 years later.

At Eastbank Studios, Jason oversees investment in and realisation of assets, project management, planning and acquisition. Jason's strengths are in understanding and surmounting the failures and flaws of the job. He strives to continually perfect his strategy and surrounds himself with a first-class team of like-minded people who share his ethos to stay focused and deliver consistently. He believes that trusting his own judgement, as well as being acutely aware of the economic and political landscape, is what sets the baseline for everything that comes next.
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Michelle Goldstein

Managing Director

Michelle is a longstanding and pivotal member of the team. Her main role is to oversee Eastbank’s property development, investment and finance deals, along with managing and negotiating the complex challenges these areas present. In addition to several decades of experience, Michelle is abreast of exactly what’s happening in the industry. She has incredible property knowledge within London and is responsible for the analytical data and research reports we share with investors. Michelle is at the heart of the company. She works incredibly hard to continually and creatively deliver the Eastbank vision with a positive attitude that resonates amongst her team.
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Lisa Nairne

CFO

Our CFO Lisa – who began bookkeeping with us in 2005 – effortlessly coordinates an incredibly busy and well structured finance department. Her level-headed, methodical approach is exactly the right amount of balance for such a fast-paced and dynamic environment. The organisation of her department and their responsibiliites is critical to ensuring the smooth function of Eastbank’s daily business operations. Her role is challenging and diverse, but her ambition and drive for success keep her highly motivated and efficient.
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Daniel Shafron

Investment Manager

Daniel joined the team in 2018 to assist in the development, growth and management of the Eastbank property and investment portfolio. With over 13 years in the industry assisting in the growth of residential investment portfolios across London, Daniel is well researched, knowledgeable, has a great eye for detail and takes pride in his diligent and strategic approach to every opportunity.
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Deborah Welsh

External Communications & Pa to CEO

A regular contributor to the Eastbank team is Deborah Welsh. Deborah is a well-respected and high profile PR consultant who is constantly making the news with her projects and has been the driving force behind our promotional campaigns. Deborah joined us primarily
to raise the company profile, but her input evolved over time, and in addition to looking after our PR, marketing and blog content, she now oversees our external communications as well as providing PA support to our CEO. Deborah is a keen admirer of city architecture and property interiors.
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